EnForma Case Sudy

My Role

Problem

Solution

UX Researcher 
UX Designer
UI Designer
Project Manager 

Both practitioners and clients, in the town of Sayulita, have a difficult time with the methods available for promoting and discovering wellness classes. 

Our platform allows practitioners to easily manage their schedules, while clients can easily book and cancel appointments , while also discovering new offerings. Our product will allow clients to view every offering available to them on any given day, in any studio, from any instructor in the entire town. With this app, we hope to create a more connected and efficient wellness system, one that prioritizes the wellbeing of both clients and practitioners alike.

Introduction

revolutionizing wellness connections

Finding the right wellness practitioner, coordinating schedules, and effective communication can be challenging in today's fast-paced world. Our app streamlines this process by connecting clients with practitioners and simplifying appointment scheduling and real-time communication. With a focus on efficiency and well-being, our platform empowers both clients and practitioners to prioritize their health and achieve their wellness goals.





Research

User Surveys found us 10 Interviews within our target demographic

Interviews both in person and via zoom
Conducted 5 in person and 5 via zoom
Over a period of 2 weeks
5/10  were clients looking for wellness
5/10 were practitioners offering classes

Interviewews

Insights from conducting interviews

Finally, users are looking to connect with wellness practitioners, either for one-on-one sessions or to join group programs. The app could provide a directory of local practitioners, with reviews and ratings from other users to help them make informed decisions. The app could also provide a messaging or video chat feature to connect users with practitioners directly through the app.

One of the primary jobs that users would be trying to accomplish is finding and booking wellness classes and events. The app should make it easy for users to search for classes based on their interests, location, and schedule. The booking process should be streamlined and user-friendly, with clear instructions and a simple reservation process.

Another problem that users seem to have is discovering new wellness opportunities. The app could provide personalized recommendations based on their interests and usage patterns, or showcase popular events in their area. This can help users to explore new types of classes and expand their wellness practices.

For users who are also practitioners it would make sense for the app to be able to provide a seamless experience when trying to communicate with clients, finding substitutes, and canceling classes. 

Discovering New Wellness Opportunities:

Managing Their Clients/ Schedule :

Connecting with Wellness Practitioners:

Finding and Booking Wellness Classes:

Jobs To Be Done (JTBD)

communication

Finding a qualified practitioner

scheduling

Finding classes on a daily basis & in advance

User Personas

CONCERNS: Making enough money with his wellness business while staying authentic
MOTIVATIONS: Money, community, health, wellness
GOALS: To make a living off of his wellness business authentically 
TOOLS: Whatsapp to advertise 
“I want to stay authentic while advertising”
“Whatsapp is so hectic” 

the tourist

The practitioner

CONCERNS: Finding a wellness class that is authentic and within budget
MOTIVATIONS: spirituality, community, health, wellness
GOALS: To increase quality of life
TOOLS: Whatsapp to find events and classes and practitioners 
“A lot of the teachers in sayulita do not feel authentic”
“I just want to be able to find it easier” 

Key Features

The app features a clean and intuitive interface that makes it easy for users to search for and book wellness classes and events. We used clear and concise language, and included helpful prompts and tooltips throughout the booking process.


social features

user friendly interface

The app includes a comprehensive directory of local wellness practitioners, with detailed profiles and information on their specialties and qualifications. Users can search for practitioners based on their location, specialty, or availability, and filter their results to find the best fit for their needs.


comprehensive directory

To encourage engagement and community-building, the app includes social features such as user profiles and a messaging system. This allows users to connect with other wellness enthusiasts and share their experiences and tips.

featured recommendations

To help users discover new classes and events, the app provides recommendations based on what classes are featured during that month.


Experience

User Flow

These high level structures help to outline the critical processes that both users and practitioners might take to achieve specific tasks..

Experience

User Flow

These high level structures help to outline the critical processes that both users and practitioners might take to achieve specific tasks..

Experience

User Flow

These high level structures help to outline the critical processes that both users and practitioners might take to achieve specific tasks..

Sketches

I started getting my ideas down on paper, and then using marvel for quick digital sketches to be used later in guerilla testing.

Sketches

I started getting my ideas down on paper, and then using marvel for quick digital sketches to be used later in guerilla testing.

Sketches

I started getting my ideas down on paper, and then using marvel for quick digital sketches to be used later in guerilla testing.

Guerilla Usability Testing

From testing, I found out very quickly that the login flow did not need to include a lengthy quiz about what interests the user... rather if we wanted to include that feature we could use AI learning within the application itself based on what the user interacts with, or set up a featured section that practitioners could pay to advertise in.

I used Marvel to turn my sketches into a digital low fidelity prototype

Wireframes

Based on the sketches and guerilla usability testing, I then took to digital wireframes inside Figma.

Wireframes

Based on the sketches and guerilla usability testing, I then took to digital wireframes inside Figma.

Wireframes

Based on the sketches and guerilla usability testing, I then took to digital wireframes inside Figma.

Wireframes

Based on the sketches and guerilla usability testing, I then took to digital wireframes inside Figma.

Wireframes

Based on the sketches and guerilla usability testing, I then took to digital wireframes inside Figma.

Interface

Moodboard

Well -Being
Authentic
Empathetic

Convenience
Unity
Calm

High Fidelity 

High Fidelity 

High Fidelity 

Usability Testing

After building the high fidelity prototype it was time to conduct usability testing. We chose to do this through Maze.  We found participants in the targeted demographic through a Wellness For Sayulita group chat via WhatsApp so we knew these were people who were looking for classes already in our target area. 

Each round of testing was conducted with different participants.

We changed the Dashboard's UI to create a better map for the user, as well as the toolbar to change color to highlight where the user was at. 

The login process changed slightly to include a more descriptive terminology for "client" and "practitioner" at the bottom of each button for clarification. 

These small changes along with the color change in the UI increased the usability to 82%, in which some of that score was lowered due to testing error , and not usability error. 

Iterations
Round 02

Insights from Test

Round 01

Insights from Test

We conducted this round of usability testing from 5 users who were interested in wellness from a wellness WhatsApp group for Sayulita. 

We found the first round has a usability score of 52% which, we contributed to the login processes and the dashboard

We believe the usability score is actually much higher when this is taken into account. Since the rest of the flow had a very high usability score besides Screen 2 where we should have added in those 2 extra routes.

These off paths were other routes the user could have taken to achieve success we did not account for when setting up the test

View Full Final Report in Maze

Here

final thoughts 

After two rounds of testing, we are thrilled to see that the usability score of our app has increased significantly from 52% to 82%. We believe that this is a testament to the hard work and dedication put in by our design team to incorporate user feedback and make necessary iterations to the app. However, we have also received feedback that there may have been an error in the testing process, and that the actual usability score may be higher than reported. Nonetheless, we are proud of the progress we have made and are committed to continuing to improve our app and deliver a seamless and user-friendly experience for all clients and wellness practitioners.